JOURNEYS
Rather than cruises, voyages, itineraries 

GUESTS
Rather than passengers, customers, or consumers 

SHIPS
Rather than boats, vessels, cruise ships 

TRAVEL ADVISORS
Rather than travel agents 

HOSTS
Rather than crew, crew members 

SUITES, PENTHOUSES & RESIDENCES,  HOMES AT SEA
Rather than cabins, staterooms, rooms

TERRACES
Rather than balconies, verandas 

DESTINATION EXPERIENCES
Rather than tours, shore excursions